Client: Pohjolan Peruna 
Made in Ellun Kanat
Team: Veera Kesänen (Graphic Designer), Sasu Haanpää (AD), Mikko Myllymäki (Project Manager)
& Taru Tuominen (Strategist)
Visual identity, package design, and illustrations for Rooty - The Kind Side.

The Rooty brand won first prize at the Award Nordics competition in the category of Best strategic or creative development of a new brand. Read more here

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