Client: Pohjolan Peruna 
Made in Ellun Kanat

Art Director: Sasu Haanpää
Graphic Designer: Veera Kesänen
Project Manager: Mikko Myllymäki
Visual identity, package design, and illustrations for Rooty - The Kind Side.

The Rooty brand won first prize at the Transform Award Nordics and Europe competition in the category of Best strategic or creative development of a new brand.

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